Digital Signage ROI Calculator

This tool is designed to help business owners and marketers accurately assess the financial impact of their signage investments. By inputting basic information about the costs associated with your sign, the electricity usage, traffic exposure, and expected sales uplift, this calculator provides a comprehensive analysis of the potential return on investment (ROI).

What You Can Calculate:

• Annual ROI: Understand the yearly return percentage on your investment.
• Total Sales: Estimate the increase in sales attributed to the sign.
• Net Profit: Calculate the profit after subtracting the costs.
• Total Lifetime Cost: Find out the overall cost of the sign over its expected lifespan.
• Annualized Cost: Break down the total cost per year.
• Impressions: Measure the monthly and yearly exposure to potential customers.
• Cost Per Impression: Analyze the cost effectiveness of each impression made by the sign.

Whether you’re considering a new sign or evaluating an existing one, our calculator will provide valuable insights to enhance your marketing decisions. Just fill out the sections below and hit “Calculate ROI” to see how your sign could contribute to your business’s success.